Housewives and Heroes: How High-Tech Viewing Patterns Drive the Deals for Entertainment Content

September 2013

Some of Orange County’s greatest exports are its real housewives. Well, at least the Bravo cable channel, and this writer, would make the argument. Bravo launched The Real Housewives of Orange County in 2006 right around the rise of social media, and it has spawned at least five spin-offs and inspired countless other docu-series from Duck Dynasty to the Kardashian conundrum. Seven years and eight seasons later, the OC ladies continue to tap into viewers’ insatiable appetite for voyeuristic “real life” programming. And why not? After a hard day at work, many enjoy the guilty pleasure of watching Tamra Judge (née Barney) and Heather Dubrow gallivant through Coto de Caza.

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