Rami Yanni Published in World Trademark Review

September 5, 2017

Partner Rami Yanni recently authored an article in World Trademark Review discussing trademark licensing best practices. The article considers the risks and benefits of trademark licensing for brand owners and makes specific recommendations for implementing a robust global trademark licensing program.  This article first appeared in World Trademark Review issue 68, published by Globe Business Media Group - IP Division.
 
To view the issue in full, please go to www.worldtrademarkreview.com or, to read the article, click here or download the PDF below.

PDF FileTrademark Licensing: A Best Practice Guide